This chapter talks about how to make the best strategies for marketing through social media. A campaign refers to a set of planned and coordinated activities geared toward achieving a goal, they are of integral part of marketing on social media. There are many steps to launch a social media marketing campaign, with the first one being to establish goals. You must establish what you want the campaign to accomplish such as brand awareness, leads, or sales. The next step is to choose your campaign's idea, theme, and type.When coming up with a campaign idea, it is important to allows make it resonate with your target audience. The idea needs to be enticing or else it won't persuade people to take action. The type of campaign is also important, it needs to be enticing but not too over saturated with information. The next important step is to determine where they campaign will be. The social media site that you post on can make or break your campaign. This chapter really helped me understand more about campaigns and how to manage them. I will see you all next week for the next blog!
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