Chapter 2- Building your personal brand

     In this chapter i read about how building a personal brand is a major part in growing online. Someone's personal brand is their reputation, and the combination of their personal attributes that differentiates them. One of the first steps to building your brand is to figure who your primary audience is. Based on what job you want to pursue in, you should make tour brand around that career, in order to get seen by more people in that field. Another way to grow your brand would be to have core values for your self. Values are core principles that give meaning to someone's life, they are standards that determine someone's attitude, choices, and actions. Some values can include accountability, justice, self-respect, stability, and trustworthiness 

   There's building your personal brand, but there is also growing your personal brand. One of the key ways to grow your personal brand is through LinkedIn. LinkedIn is a great way to network with other professional business  people. Making a solid LinkedIn profile will allow for more people to see your profile, leading to more job offers or advertising. My ah-ha moment was that i never knew how important LinkedIn was for building and growing someone's personal brand, employers will be able to see way more often if you're on their same career or network. my duh moment was remembering that having a specific audience is important in growing on the internet. If I want to get seen by more employers, I should start working on building my personal brand right away.

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